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Israel air force considers Viagra
It might harm their reputation, but Israel's air force is considering giving its combat pilots Viagra to improve their performance -- in the air. A recent study conducted by Israeli doctors among mountain climbers in Africa found a link between erectile dysfunction drugs and improved performance in high altitudes, the mass-selling Yediot Aharonot reported on Thursday. The active ingredient in the drugs was found to make climbers perform better in an environment with less oxygen, which causes fatigue and dizziness. The cynic in me suspects a Pfizer flack planted this story. Boner drug ads try to project an aura of virility, thus the retired sports celebrity spokesmen, but it's hard to top Israeli fighter pilots on that count. A "news report" that some world-class big swinging dicks are using your product would be great free publicity. (Or would the flacks fear losing the Muslim erectile dysfunction market to Cialis or Levitra?) Punning headlines from around the globe: Viagra renders fighter pilots a potent force . . . Israel Stiffens Defenses . . . Israel takes hard look at Viagra for fighter pilots . . . Springing Into The Sky
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This story is both a headline punster's and a pharmaceutical marketer's dream