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Israeli doctor developing internal bra
"Today in aesthetic surgery, plastic surgeons reshape many body parts - the nose, butt, hands, tummy - most of the procedures are very intensive, risky ones, with long recovery periods, problems with scars, inconvenience. We're trying to develop a method to replace those surgical procedures with minimally invasive kits," says the MIM CEO Adi Cohen. Another problem with current procedures is their failure to prevent breasts from later sagging. "They last only for limited period of time after treatment," Cohen told ISRAEL21c. "Newton is around, and gravity is working, and everything is falling again - what we call ptosis." Less complicated surgery, more effective results, what's not to like? So how does MIM work? "What we've done is build a silicon bra, insert it into the body and attach it to the ribs and to the fascia. It's like a normal external bra," he continues, "where a strip lies on the shoulder and attaches around the body. We attach it to the ribs instead of to the shoulder, and to the fascia in the lower part of the body." "I call it an internal bra," [inventor Dr. Eyal Gur, head of microsurgery at Tel Aviv's Ichilov Hospital] told ISRAEL21c. "All women are looking for the right bra that will hold their breasts in the position they like or prefer aesthetically. There's an increasing trend towards buying push-up bras to enhance the upward breast pull. "So I was thinking that with a harness created from materials used in medicine - silicon, threads and very small anchoring screws - we could support breast tissue and avoid further breast sagging." The procedure is minimally invasive requiring two small openings through which the device is attached to the ribs. You're probably thinking — doesn't "silicon bra inserted under the skin, attached to the ribs and fascia" sound pretty damn invasive? "It may sound scary but take a look at cosmetic and plastic surgery - that's much more invasive," said Gur. "The most prevalent procedure in the world is breast implantation. Who is the crazy woman who agreed to be the first woman to put silicon into her body? Very strange things happen within the cosmetic world and the MIM is not as crazy as it sounds; that's the end point of what I'm saying." [...] "Statistic show that about 8% of American women who undergo breast lifts end up filing malpractice suits due to sagging. Our device is safer than breast surgery and will prevent the need for these women to undergo a second invasive procedure." The company hasn't done any human testing yet, so the technique won't be available publicly anytime soon. Considering the debacle over silicon breast implants (companies successfully sued for billions, products banned for a decade over scientifically bogus health scares), approval for performing this technique in the USA would be a long, difficult process. Interesting threads at Feministe and Women's Health News. As a man who likes breasts, I couldn't help thinking about this issue raised in the WHN comments: "I see the same potential problem with this that arises with fake breasts ... that is, getting intimate with someone and them going “*gropegrope* ... ew.” Only being worse cos the feeling is only in one small part of the boob."
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An Israeli startup company is developing a