Daze Reader

Economist profiles Adam & Eve owner Phil Harvey

http://www.dazereader.com/24000665.htm Great Economist profile of Phil Harvey, sex toy magnate, liberty activist and international do-gooder.

The success of Adam & Eve helps Mr Harvey's philanthropy. He ploughs around $2m of his annual profits from the company into DKT. With a total budget of $31m, DKT distributed 348m condoms and 29m oral contraceptives in Africa, Asia and Latin America last year. DKT does this with a keen eye for branding and advertising, using any available channel, from pharmacies and kiosks to brothels and bars, to get products to people. Mr Harvey says that rather than donating contraceptives it is better to market and sell them—even if only for pennies. This brings lots of shopkeepers and others into the distribution network, and it also means customers are more likely to value—and therefore use properly—something they have paid for.

 

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