Daze Reader

Mr China beauty pageant

http://www.dazereader.com/24000375.htm China plans male beauty pageant.

Outward appearance is only one quality to be tested in the competition, scheduled for November, as titles include not just Mr China, but also Mr Honest, Mr Wisdom and even Mr Welfare, the Beijing Weekend newspaper reported.

"It is a precious chance to show the world the healthy, brilliant and handsome image of today's Chinese men," said Ren Qiao, an official organising the contest. [...]

The event is a sign of the times, as Chinese men care more about how they look, with skyrocketing sales of fashion magazines and cosmetics targeting men, the paper said.

The competition also reflects subtle changes in Chinese society, as women are becoming more financially independent, and their focus shifts from a man's wealth to his appearance and talent, the paper said.

How do you say "metrosexual" in Mandarin? (Link snagged from Aberrant News.)

 

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