Anil Dash on marketing of diamonds
Anil Dash unleashes a spirited rant about the marketing of diamonds. "Any one of these ads might be amusing, even charming, on its own. But there are dozens of them, all based on these same idiotic, dysfunctional archtypes. 'Carve the turkey any way you damn well please.' Think about the number of assumptions there. A shrill harpie of a wife, so overbearing that she's prone to criticizing her husband's turkey carving, yet so inept that she can't carve the turkey herself because it's a man's job. A henpecked, spineless cad of a husband, so hapless that he accepts her orders to portion the poultry but then holds onto the resentment of her criticisms of his effort. A relationship so broken and twisted that his purchase of a blood-tainted rock from a monopolist cartel would appease her superficiality enough to get her to relent from her sniping at his performance of a trivial act. And this seems like a bargain because this man is so emotionally worthless that he couldn't just say, 'Hey, if you want me to carve the turkey, you should probably be less critical of how I do it.'"
