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Amazon.com links televangelist book and gay sex guide

Amazon.com's automated recommendation system — "Customers who shopped for this item also shopped for these items" — often makes weird connections. Last week, the Amazon page for Pat Robertson's Six Steps to Spiritual Revival included "also shopped for" links to The Ultimate Guide to Anal Sex for Men by Bill Brent (and presumably vice-versa). Snarky British tech zine The Register broke the story Friday and posted a screenshot. Amazon.com removed the links almost immediately after the story went public, calling it "a rather curious juxtaposition." A "net privacy specialist" interviewed by The Register thinks it was probably a prank. "Someone just got friends to visit the Web pages for the two books a bunch of times. Since the Robertson book hasn't sold very well, Amazon relies on page hits for recommendations and not book purchases." So does this practice have a name yet? Amazonbombing?

Here are the Amazon.com pages for the Robertson and Brent books. The Robertson book page has been cleaned up, but Robertson followers have apparently left their marks on the Brent book page in the "Our Customers' Advice" section.

In this context, the Bible recommendation is clearly an anti-gay slur. So will Amazon.com clean up this page too? And on the subject of double standards, every news article I found aside from The Register's version mentioned Robertson's Six Steps by title, but refused to identify author name or book title for Brent's Ultimate Guide. The other articles (1 2 3 4 5) euphemistically called it "a sex manual" or "a book about anal sex for men." Why not mention the author or title?

Posted on Mon, Dec 9, 2002 at 12:51 PM

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I find the fact that this has created an uproar quite depressing. Why does sex have to be viewed as the opposite of spirituality? Why can't anyone say the name of the anal sex book? Robertson is getting free publicity but Brent isn't. I suppose the belief is that Robertson's work is somehow more worthy than Brent's (maybe the word anal still makes some journalists giggle).

Posted by: evie on December 10, 2002 12:42 AM